It all started with innovations…

I’m a Muslim and I love cosmetics. Not a little bit but the love for cosmetics is enormous. A few years ago a nail polish came on the market especially for Muslim women. It was called H2O and is from Inglot. This brand received a lot of attention because it was innovative and new. I became interested because I also wanted to paint my nails and then just do my wudu (ablution) before praying.

In retrospect, Inglot was not the brand that suited me, so a friend attended me on water permeable nail polish and I kept searching for something else. That’s how I found Tuesday in Love. In August 2013 I decided to send Tuesday in Love an email and to ask if I could become a distributor for the Netherlands. I got a message back and around October 2013 I did my first modest purchase of 100 pieces. These went pretty quickly and before I knew it, I made the next order at the end of December. All sales went through my social media channels and my webshop.

I can proudly say that I am very happy with this brand. And over the years, they are constantly innovating and expanding. I see growth here and I am proud to be a distributor. Because at the end of 2013 I became the third distributor and this expanded with 13 distributors more over the world.  We all know that the halal industry is on the rise. This involves billions and in the upcoming years, a substantial growth is expected. Tuesday in Love is the leader in this and we are only going to grow.

What does halal cosmetics mean?

Halal cosmetics has been on the rise since 2013 and sales are estimated to hit well over $60 billion within the next 5-10 years globally. But what really constitutes “halal makeup” and how do we know if we’re getting the real thing? When we’re talking about cosmetics, its implications might not just adhere to the ingredients, but also the source of the ingredients and manner in which they’re manufactured, as well as the avoidance of animal testing and animal cruelty.

If you’ve ever read the list of ingredients on your favorite lipstick or eyeshadow, you might not be able to deduce where exactly each ingredient is derived from, let alone be able to pronounce some of them. And many of your favorite beauty products might contain ingredients that are derived from animal fat, hooves, or other obscure body parts. Although animal testing is banned in many countries, there are still several mainstream companies that continue to test on animals in countries where animal cruelty laws have not yet been passed or implemented. Among these countries like China, Korea, and Russia have the largest cosmetics manufacturing plants that supply some of the world’s largest cosmetics distributors.

The good news however, is that many western, South American and European countries (including Canada, Brazil, UK, and Turkey) don’t allow for animal testing and have very strong public and privately funded organizations that help prohibit such practices. For many Muslim consumers, not only has this requirement in halal cosmetics increased the awareness of animal cruelty, but has also played a critical role in shifting the manufacturing practices of many companies towards more ethical cosmetics.

So the bottom line is, that we all in need of the benefits of halal cosmetics.

Fatima Albaki
Love Cosmetica, the Netherlands